Consumer Problem:


People see Venmo as just a way to send money, missing out on its social features.


Insight:


People are naturally curious about each other’s lives, and Venmo’s feed offers a subtle glimpse into social circles, interests, and events.

Solution:


Turn Venmo’s transaction feed into a fun, engaging experience that connects people through humor and curiosity.

Consumer Goal:


Help users feel more connected and entertained by their friends' transactions.

Creative Idea:


Venmo Diaries shows how Venmo transactions tell stories, using videos, billboards, and a social media challenge to get people sharing their experiences.