Shark conservation awareness often struggles to capture attention, as traditional methods of education feel distant and disconnected from everyday life.
People are drawn to thrilling, immersive experiences that make them feel part of something bigger. Engaging in hands-on activities creates lasting memories and inspires action more than passive learning.
Develop a dynamic and interactive Shark Week scavenger hunt that pulls people into the world of sharks, blending real-world exploration with education in a fun and impactful way.
Make learning about shark conservation an exciting, hands-on experience, while encouraging participants to actively engage and care about marine ecosystems.
The Shark Week Scavenger Hunt uses striking 5-foot shark fin installations in city bays, shark-themed bus stops, and a mobile AR scavenger hunt to collect sharks. Participants become part of the adventure and are motivated by the chance to win a shark diving trip in Florida, all while raising awareness about shark diversity and conservation.
Participants engaged with over 400 types of sharks, blending education with entertainment. The campaign's innovative use of city infrastructure created an immersive, memorable experience for all ages.
