People don’t realize that germs from everything they touch can end up in their food and make them sick.
What we touch doesn’t just disappear—it sticks with us. Without thinking, we transfer germs from dirty surfaces to our food, which can cause sickness.
Show how germs travel from your hands to your mouth and make Purell the quick, easy way to stop this invisible danger.
Encourage people to use Purell before eating to protect themselves from hidden germs.
“You Eat What You Touch” uses bold, side-by-side images of dirty actions (like scratching or touching a dirty handle) next to food, highlighting the risk of germs getting into meals. Through videos, billboards, and social media, we’ll show how using Purell breaks the chain. A social media challenge will get people to share surprising times they reached for Purell to stay safe.
