Social Club Speakeasy Concept

A secret book club for literary lovers, blending vintage charm with modern sophistication. Behind unmarked doors, members enter a stylish, intimate space with a craft cocktail bar and cozy lounges. Members enjoy curated book discussions, intimate events, and exclusive access to a hidden, stylish space where literature and culture collide.

Escape Room Concept

Unique escape room experience for Barnes & Noble, where your way out depends on how well-read you are. Participants solve book-themed puzzles, with each clue linked to a different genre or literary classic. The more you know about books, the faster you escape. As players move through the store, they unlock new sections by using their literary knowledge, creating an adventure that blends reading with problem-solving and exploration.

Chapter One

“A scent that whispers tales untold.”
Chapter One is a fragrance inspired by the smell of old books. Encased in a bottle designed to resemble a vintage leather-bound novel, it combines earthy, woody notes with subtle hints of vanilla and paper accord, creating a scent that evokes the atmosphere of a quiet library or study. Ideal for those who appreciate the charm of literature and the timelessness of printed pages.

Barnes & Noble: Unlock Your Story

Concept for a custom book machine at Barnes & Noble called “Unlock Your Story.” Customers enter prompts—like their name, favorite genre, and personal details—and the machine generates a unique, personalized book just for them.
Within minutes, they hold a beautifully bound story where they are the hero, whether it’s solving a mystery, living a romance, or embarking on a sci-fi adventure. Each book is designed with a custom cover, making it a memorable keepsake or a special gift. This interactive experience combines the magic of reading with personal storytelling, creating a fun and engaging way for customers to connect with books.

Immersive installation in Central Park

Immersive installation in Central Park that merges the beauty of nature with the love of books. This dynamic space invites visitors to escape the city buzz and work, read, or simply unwind in a literary oasis. The unique, book-shaped seating and shelves encourage creativity and reflection. Even better, it's a hub for sustainability—people can donate or recycle books, giving new life to stories and fostering a sense of community. This installation is a place where knowledge meets nature, offering an inspiring environment for discovery and connection.